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Showing posts from April, 2014

9 New Features in Keyword Planner Tool

These new additions by Google bring some enhancement to the Keyword Planner tool giving deeper insight into data over time to the advertisers. With each new addition the visual components are more enhanced and making data more meaningful at a glance. The tool also gives information to the web publishers about what internet users are looking for on the internet.
 Let’s talk about what these nine new features include. Specify a time periodThis feature provides the keyword suggestions and estimated volume around the specified time period. In addition to this a graph also provided which displays a visual of changes over time. If you move a mouse pointer over one of the bar, it will give you the details of the corresponding month.

Period of time comparisonVisual graph display the time period comparisons which we can also perform. This comparison can be made by choosing one of the options i.e. Previous period, Same period last year, and Custom.

Previous period: If this option is selected then …

How Google Evaluate New Search Algorithms

Few days ago Head of Search Spam Matt Cutts gives us a video that describe how Google evaluating new search algorithm which one they are going to use or which one they are going throw away.
A question was asked by James Foster of Sydney:

What metrics Google used to calculate that one function of the ranking algorithm is gives the good quality result to user than other?
Matt Cutts give the answer into the three steps, that how they evaluate search algorithms:
They test the results of the algorithms and compare their results rank with the new algorithms offline, If the URLs in the result are of high quality then the last algorithms takes place. The quality of a URL is based on search quality raters that how they rate the URLs in the last cases. If the URLs are not rated, then Google could request the raters  to rate the new URLs or benchmark the previous search result to this set of new test. Based on these metrics, Google can decide to carry on to the next level.Online Tests, here Goog…